UX design can involve significant upfront costs for businesses, but it can ultimately save money and bring significant short-term and long-term benefits i.e.
While you may identify with the above short-term and long-term benefits of investing in UX, there are several costs associated with UX. Some of these costs require deep pockets based on a business's sector, size, cash flow, capital, human resources, etc. Some of the common UX costs are:
To put the cost of experience in perspective, according to nimbleappgenie.com, an estimated cost of UX UI ranges from $4,000 to $75,000 and the real cost might be higher. Is it worth the investment? Absolutely and the below photo courtesy of nimbleappgenie.com emphasises that.
- boost leads and improved SEO - short-term
- boosts customer satisfaction, customer loyalty, brand reputation & awareness - long-term
While you may identify with the above short-term and long-term benefits of investing in UX, there are several costs associated with UX. Some of these costs require deep pockets based on a business's sector, size, cash flow, capital, human resources, etc. Some of the common UX costs are:
- research costs i.e. surveys, interviews, usability testing, etc
- design costs i.e. interfaces, layouts, wireframes, prototypes, visual designs, etc
- development costs i.e. coding, testing, and deploying the UX design, hardware or server costs needed to support the software/hardware, etc
- maintenance costs i.e. bug fixes, security updates, feature enhancements, etc
To put the cost of experience in perspective, according to nimbleappgenie.com, an estimated cost of UX UI ranges from $4,000 to $75,000 and the real cost might be higher. Is it worth the investment? Absolutely and the below photo courtesy of nimbleappgenie.com emphasises that.
Photo Credit: nimbleappgenie.com
With the above in mind, I always advise CX professionals and practitioners to pause, think about and strategize on how to generate revenue post investing in UX to recover experience improve expenses and increase customer profitability.
Writing about this reminds me of a CX project I worked on 9 years ago in my role as the CX manager in a telecommunications company in Africa. The company at the time was incurring a lot of product maintenance costs and as the goal of the business was to reduce the cost to serve, reducing product maintenance costs was a major key performance indicator (KPI) for the CX, customer service, products, IT and marketing teams.
The chief marketing officer (CMO) at the time initiated a project called Project Service Class and the mandate was to review the number of telecommunications products to decide which we should KEEP or REMOVE while also designing, implementing and managing a subscriber migration experience as applicable. After the review, 70% of the products were to be retained and 30% removed to reduce the cost to serve i.e. product maintenance.
So if you are going to invest in making sure your customers or users have a great experience using your product or service, you better make sure you get your money back somehow within a defined period of time and Elon Musk shows us one way to do this.
With the above in mind, I always advise CX professionals and practitioners to pause, think about and strategize on how to generate revenue post investing in UX to recover experience improve expenses and increase customer profitability.
Writing about this reminds me of a CX project I worked on 9 years ago in my role as the CX manager in a telecommunications company in Africa. The company at the time was incurring a lot of product maintenance costs and as the goal of the business was to reduce the cost to serve, reducing product maintenance costs was a major key performance indicator (KPI) for the CX, customer service, products, IT and marketing teams.
The chief marketing officer (CMO) at the time initiated a project called Project Service Class and the mandate was to review the number of telecommunications products to decide which we should KEEP or REMOVE while also designing, implementing and managing a subscriber migration experience as applicable. After the review, 70% of the products were to be retained and 30% removed to reduce the cost to serve i.e. product maintenance.
So if you are going to invest in making sure your customers or users have a great experience using your product or service, you better make sure you get your money back somehow within a defined period of time and Elon Musk shows us one way to do this.