Lesson series

Customer Relationship Management Course

Course designed for levels 1 to 3 sales officers/managers seeking to improve their customer relationship management skills to enable them effectively build and grow an organization's customer base and managing existing customer relationships.
Write your awesome label here.

WHAT'S INCLUDED

  • 6 Modules
  • Course Certificate
  • Course Quiz (10 Questions with 70% Minimum Score)
  • 7 Videos
  • 1 PDF (Course Material)

Become A Rockstar Relationship Manager!

In this course, you will have a better understanding of
  • Customer, needs, expectations, aspirations, emotional aspirations and factors influencing customer behavior
  • Customer journey and the role of a sales/relationship manager in the customer’s journey
  • The different phases of customer relationship management
  • How to manage relationships to increase customer conversion, satisfaction, retention and share of customer wallet

Personal Effectiveness

You will also learn about the roles and responsibilities of a customer relationship manager and how to build a resourceful toolkit for effective customer relationship management as you grow in your career and in your organization.
Meet the instructor

deBBie akwara

deBBie akwara is a customer experience consulting practitioner with 20+ years of experience in sales, relationship management, customer service, human resource management, total quality management, brand and marketing, business development and customer experience management .

She is the founder and CEO at Niche Customer Experience Group and the chief academic officer at the Niche Institute of Customer Experience and Innovation.

deBBie is a top 50 globally recognized CX thought leader and influencer, a top 50 thought leader and influencer in Africa, a certified experience management professional and a certified management consultant.

Currently, deBBie is a fellow at the African Women Entrepreneurship Corporative (AWEC).
Patrick Jones - Course author
Created with