Lesson series

Customer Relationship Management Course

Course designed for levels 1 to 3 sales officers/managers seeking to improve their customer relationship management skills to enable them effectively build and grow an organization's customer base and managing existing customer relationships.
Write your awesome label here.


  • 6 Modules
  • Course Certificate
  • Course Quiz (10 Questions with 70% Minimum Score)
  • 7 Videos
  • 1 PDF (Course Material)

Become A Rockstar Relationship Manager!

In this course, you will have a better understanding of
  • Customer, needs, expectations, aspirations, emotional aspirations and factors influencing customer behavior
  • Customer journey and the role of a sales/relationship manager in the customer’s journey
  • The different phases of customer relationship management
  • How to manage relationships to increase customer conversion, satisfaction, retention and share of customer wallet

Personal Effectiveness

You will also learn about the roles and responsibilities of a customer relationship manager and how to build a resourceful toolkit for effective customer relationship management as you grow in your career and in your organization.
Meet the instructor

deBBie akwara

deBBie akwara is a customer experience consulting practitioner with 20+ years of experience in sales, relationship management, customer service, human resource management, total quality management, brand and marketing, business development and customer experience management .

She is the founder and CEO at Niche Customer Experience Group and the chief academic officer at the Niche Institute of Customer Experience and Innovation.

deBBie is a top 50 globally recognized CX thought leader and influencer, a top 50 thought leader and influencer in Africa, a certified experience management professional and a certified management consultant.

Currently, deBBie is a fellow at the African Women Entrepreneurship Corporative (AWEC).
Patrick Jones - Course author
Created with